Wednesday, March 3, 2010

Book Trailers instead of books in trailers

So, today, Coteau climbs to the next rung of internet marketing with its first ever book trailer, for our kick-*ss teen title Fishtailing. Check it out.

Book trailer is the new term -- we're used to movie trailers, aka sneak previews, but videos about books? Why not?

The only thing is, this trailer lives on the internet. Why not in movie theatres? Come to think of it, Heather Reisman has an interest in the Cineplex Odeon chain. So why shouldn't we get to see book trailers in front of all the "from the novel by..." movies? I think it's a great idea. Hey Heather, we've got the content if you've got the (screen)time...

1 comment:

  1. Imagine how many sparkly, brooding teens would see a Fishtailing trailer if it were played before Twilight. If only publishers had billion dollar advertising budgets.